- Fashion is about selling a lifestyle through clothes, accessories, makeup and hair.
- Fashion is often aspirational.
- Beauty follows the same rules as fashion.
- Editorial photographs don't tend to have product placement whereas advertisements do.
- commercial photography sells a product.
- fashion photography sells a lifestyle.
- editorial photography sells a story.
WHAT DOES BEAUTY ADVERTISING PHOTOGRAPHY SELL?
- Commercial is all about selling the product.
- convincing the viewer they can't live without that particular item.
- persuading the public to go out and purchase that must have product.
- less is more, the focus needs to be in on the makeup and model - effortless.
WHAT IS EDITORIAL?
- editorial and editorial beauty is concerned with a theme.
- it can be supported by text to tell a story.
- But it has to have a strong narrative structure regardless of whether or not text is relevant.
- Editorial formats include printed magazine, an e-zine or online blog format.
- Editorial photography covers a wide range of styles and genre 'not selling stuff, selling dreams'
- Images are used to support text in and editorial.
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